What is The Golden Circle and what does it mean to “find your Company’s Why”? Created by author and inspirational speaker, Simon Sinek, The Golden Circle is a visual model that illustrates Sinek’s theory about the success behind some of the world’s most well-loved business and brands. According to Sinek, the Golden Circle is a guide that can be used to aid in your company’s improvements in corporate culture, leadership, hiring process, product development, as well as marketing and sales. We at Career Contacts believe that this model highlights some of the most essential elements of running a prosperous business. Because of this, we’ve composed some of our own thoughts about the components of The Golden Circle, finding your business’ “Why”, and how you can use all of this to assist in your company’s search for employees that will share the core values of your organization. When setting out to start a business, most people begin their journey by asking themselves the basic questions: What What kind of goods or services will we provide? What will providing this good or service offer our customers/clients? What is the draw – what is going to make people want to buy what we’re …