Move over Millennials, make way for Generation Z! Gen Z – Who are they? They are the generation born after 1995 and they are entering the workforce now. By the end of 2020, Stats Canada estimates that Gen Z will account for 20% of the workforce. Wikipedia defines Generation Z as the demographic cohort succeeding the Millennials (GenY). Demographers use the mid-1990s as birth years to current 1996 to 2015. They are the children of Gen X, and Millennials. This up and coming generation are sometimes call the Digital Natives as they were born with technology and are extremely tech savvy. Generation Z employees are hardworking and loyal. If you want to attract and hire this generation of employees here are a few things to consider: They like technology and video. They know and appreciate online presence. They spend their time on YouTube, Snapchat, and Instagram; they effectively engage with social media. They know cloud computing. They care about culture, honesty, and diversity. For example, they are inclusive with all groups. It is all they know as normal. They are comfortable with diversity – it’s what they experience daily. A few key examples are gender neutral bathrooms, LGBTQ+, and equal …

